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Released April 20, 2026

Smarter applicant deadline reminders

Samuel Adeyemo
Samuel Adeyemo • Marketing Manager Apr 20, 2026

What's new

  • Smarter timing — reminders land when they're useful, not in a single blast.
  • Only who needs it — applicants who've already submitted stop getting nudged.

Why it matters

Reminders that ignore what someone's already done feel like spam and get muted. Targeting only the people who still need to act keeps the reminders trusted — and effective.